Routledge heads D-Link’s strategy in UK

Paul Routledge

D-Link has announced the appointment of Paul Routledge to lead its growth strategy in the UK and Ireland (UKI). Paul will be in charge of driving the UKI sales and marketing teams to meet the company’s ambitious growth plans.

Paul has been with D-Link for over three years, previously responsible for European Business Development, spearheading tremendous growth in IP Surveillance and Storage solutions across Europe. He will use this extensive vendor and channel experience to now focus on the UKI market.

Commenting on his appointment, Paul said, “This is an exciting new challenge for me. UKI is one of D-Link’s biggest potential growth markets in Europe and I’m looking forward to the challenge of expanding our footprint here further. D-Link offers innovative solutions to both businesses and consumers and I want to ensure we exceed the expectations of our customers in all of their dealings with us.”

Paul will report into Luigi Salmoiraghi, Sales and Marketing Director Southern Europe and UKI, who added, “Paul has been key to driving D-Link growth in the IP Surveillance and Storage markets across Europe. Now he can capitalise on his experience and lead the UKI team to achieve organic and sustainable growth in the traditional channel, while developing new business opportunities and partnerships.”

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