Samsung have announced that it will once again be teaming up with James Franco, Oscar-nominated actor, director, photographer, musician and poet – on a party season campaign for the new GALAXY Camera. Sharing his photography expertise, Franco will not only direct and star in a new video for the GALAXY Camera, but will use the device to give his fans real-time insight into one of the busiest careers in Hollywood through his social networks, and show fans how they can also achieve great pictures during the holiday season. This video will be the third time Franco and Samsung have collaborated this year, with previous productions including, “Fact Checkers Unit” and “The Ultimate Multi-tasker,” a video for the GALAXY Note 10.1.
Already acclaimed as an actor, screenwriter, director and trend setter, James Franco also channels his energy into a host of other creative projects, including photography, creating a hectic schedule which demands a way of capturing and sharing what’s going on in his world in an instant. The need to shoot high quality images on-the-go creates a great opportunity to work with the GALAXY Camera.
The new GALAXY Camera is the first device to combine the connectivity of a smartphone through 3G/4G + Wi-Fi, the full capabilities of Android ™ 4.1 (Jelly Bean), including access to over 600,000 apps in Google Play, with the imaging quality of a high-end camera. The GALAXY Camera comes with a 21x super long zoom, a 16M BSI CMOS sensor and 15 different ‘Smart Modes,’ allowing customers to shoot and share professional style photos instantly.
From December 18, 2012 to January 5, 2013, Franco will be putting the GALAXY Camera to the test at the height of the festive season, shooting, editing and sharing high quality photographs as he posts them on his personal Twitter and Facebook pages. Franco will also share his advice for partygoers on capturing the festivities in even the most challenging shooting environments, through a fun video where viewers will see him navigate a variety of party scenarios that would put even the most seasoned photographer to the test.
James will not be the only one using the GALAXY Camera to keep his friends updated this Christmas. Across New York and London, people are embracing the inspiration they see around them in their city in an exciting bid to win their very own GALAXY Camera, in the ‘Share your Now’ challenge. From December 10, 2012 to February 10, 2013, Londoners and New Yorkers can upload images which show how much they love their respective cities to www.timeout.com/shareyournow. Five winners a week from each city will be chosen to receive a GALAXY Camera. In addition, three overall winners from each city will be given the chance to have their own image be on the cover of Time Out magazine, as well as a luxury holiday trip to the opposing city for two.