Samsung unveils new smartphone platform: bada

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Samsung Electronics, a mobile phone provider, has today unveiled its new smartphone platform, Samsung bada. Samsung showcased the bada software development kit for partners and presented the unique benefits and unprecedented opportunities that the bada platform will bring to developers, mobile operators and consumers, at a launch event in London.

Samsung bada (meaning Ocean in Korean) is a driving force in accomplishing Samsung’s vision of a ‘smartphone for everyone’. To achieve this, Samsung bada offers a feature-rich platform for enhanced mobile experiences for consumers, and a complete mobile ecosystem through a developer support programme that both the application store and consumers will benefit from. Based on Samsung’s accumulated expertise in developing advanced mobile phones, the company will allow its users to enjoy ultimate mobile experience through superb features.

Dr Hosoo Lee, executive vice president and head of the media solution centre at Samsung Electronics, said: “In creating Samsung bada, I believe that Samsung will become a true leader in the mobile industry; offering a wider range of smartphone choices for consumers.” He added: “At the same time, Samsung bada presents a powerful opportunity for developers to get their applications onto an unprecedented number of Samsung devices across the world.”

Samsung bada key features: User-interactive – Based on Samsung’s signature TouchWiz User Interface, Samsung bada platform provides an easy, simple, and intuitive UI without compromising efficiency. To enhance creativity and user interactivity, Samsung bada provides flash control, web control, motion sensing, fine tuned vibration control, and face detection. Also, it supports sensor-based, context-aware applications. By using various sensors such as accelerometers, tilt, weather, proximity, and activity sensors, application developers can easily implement context-aware interactive applications.

Service-oriented – Samsung bada differentiates its position by supporting various service-centric features such as social networking, device synchronisation, content management, location-based services, and commerce services – all supported by back-end bada servers. These ground-breaking developer-friendly features support developers to implement various services without additional effort.

Open and configurable – Samsung bada enables developers to take full advantage of mobile device capabilities to create compelling applications with ease. Applications can use device functions to make phone calls, send messages, or access the contact list. Also, various service applications can share information such as personal profiles, social relations, schedules, or contents with a simple user confirmation in order to provide services with greater personal relevance and cooperative service extension. The flexibility of the bada platform makes it applicable to a wider range of devices than any other mobile operating system.

Attendees at today’s launch event were also introduced to the new Samsung bada Developer Challenge. The Challenge is the first chance for developers to win a share of a $2,700,000 prize fund, simply by using the features of the new bada platform to build a wide variety of applications for bada devices. The competition is one of the largest ever for developers of mobile software and is testament to Samsung’s commitment to the new bada platform.

Samsung is also set to announce a series of Developer Days to take place across the world during 2010. Open to all developers, the initial events will be held in Seoul, London and San Francisco, with more events following as the year progresses.