Sennheiser has been activating headphone lovers in the USA, Canada and Europe with its “Let Your Ears Be Loved!” campaign, which includes the URBANITE “Ear-Selfie-Contest”. The competition, which runs until the end of November, motivates you to take Ear-Selfies and to share them on Instagram to be in with the chance to win a free URBANITE.
Every week, pairs of URBANITE headphones are up for grabs. To participate, simply take an ear-portrait, post it on Instagram and tag it with @sennheiserurbanite and #earlove.
During the campaign, 500 free ear-loving pairs of URBANITE will be put on 1,000 happy ears. The 500 winning portraits will also add up to create an impressive multi-picture show displayed on the official Instagram Account: @sennheiserurbanite.
“URBANITE headphones as well as our viral “Ear-Selfie-Contest” hit the spot. Both perfectly suit the special demands and preferences of the generation of Millennials”, says Ashani Rajapakse, Channel Marketing Manager, Consumer and Professional Division at Sennheiser UK. “URBANITE headphones deliver the stylish looks and the heavy tunes with uncompromising Sennheiser quality. The contest, among other activities, entertains and activates our target-group where it mainly roams: on all social media channels.”