The survey of over 5,000 people found that Tesco Mobile was the favourite mobile operator for pay as you go, with customers nominating the network for services including its wide handset range, affordable tariffs and exceptional customer service.
Tesco Mobile’s handsets were also applauded with the Nokia 2610 highlighted as ‘cheapest best buy’ and the Nokia 5310 as ‘best buy under £80’.
Tesco Mobile’s Pay as you go tariff which rewards customers with free triple credit, was also given a special mention by Which?, who called it the ‘best top-up incentive’, beating other mobile networks’ top up bonuses for value.
The Which? report is backed up by other recent mobile surveys including the 2009 Aura Mobile Customer Survey which selected Tesco Mobile as the top operator for customer satisfaction.
Lance Batchelor, chief executive officer at Tesco Mobile and Tesco Telecoms said: “This is a powerful endorsement for our brand and we are delighted that Which? members have voted for Tesco Mobile.
“Customer service is crucially important to mobile users who will often select their operator on the experience they have had. Its great news for us that consumers have chosen Tesco Mobile over the other networks for four years in a row and shows that people are prepared to shop around to get the very best in customer care.”