ShoreTel Appoints Channel Expert to Support European Expansion

Tom Perry, Long time marketing manager at reseller Freedom Communications, has joined Shoretel’s EMEA marketing team. In the new role, Perry will be responsible for increasing ShoreTel’s profile in the EMEA region through Channel and Events marketing activities, operating from ShoreTel’s UK office.

Prior to ShoreTel, Perry was at reseller Freedom Communications, where he was Head of Marketing. Perry was at Freedom for five years, where he played a key role in building the business: overseeing the creation of Freedom’s bid management team; managing Freedom Connect (the company’s lines and minutes business); supporting a smooth absorption of TTC following its purchase in 2006; as well as heading up the marketing side of the business which included a focus on specific vertical markets, most notably the government and retail sectors.

“We are delighted that Tom is joining our growing team here in the UK,” commented Mark Swendsen, Managing Director, EMEA at ShoreTel. “With ShoreTel’s 100% channel sales model, Tom’s experience and knowledge of the UK reseller market will be invaluable in helping us build out our channel network in Europe and continuing to provide the highest level of support to our reseller partners.”

“One of the main factors limiting the mass adoption of UC has been the lack of awareness and understanding of the potential of UC within the marketplace,” commented Tom Perry . “My focus at ShoreTel will be to work with both the reseller community and end users to illustrate the clear business benefits of the ShoreTel solution and how UC can revolutionise the way enterprises communicate.”