ShoreTel Launches New Initiatives to Drive Growth of Channel Partners

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ShoreTel, the provider of IP phone systems with fully integrated Unified Communications (UC), has announced two new channel initiatives as part of its continued investment in strengthening its EMEA partner ecosystem. The ‘Accelerate’ marketing services programme offers a fully flexible range of services to help partners implement marketing solutions and identify new sales opportunities for ShoreTel UC solutions whilst the ‘On Boarding’ package, for new partners, provides tools to deliver dedicated customer support from the outset.

The ‘Accelerate’ marketing programme supports ShoreTel partners by reducing the time and cost associated with creating their own marketing campaigns. “Being able to take advantage of a wide range of marketing activities offered by Accelerate has helped us to design and execute several successful campaigns very effectively. The time taken from drafting a marketing brief to delivering a campaign has been very short with the help of Accelerate, reducing the pressure on our team and making our marketing efforts very flexible and nimble,” said Chris Limm, sales director, Solar Communications.

Designed to help partners who have recently joined ShoreTel’s Partner programme learn the new product set and financing options, the new ‘On Boarding’ reseller kits include implementation and sales training, a demo kit, marketing materials and solution support for initial sales.

“We’re constantly looking for ways to help our partners succeed so we’re making every effort to assist the channel with implementation, marketing and sales support as well as traditional technical support,” said John Howard, MD of EMEA, ShoreTel. “The ‘Accelerate’ and ‘On Boarding’ solutions aim to eliminate the complexity traditionally associated with the execution of marketing campaigns as well as with the initial sales training.”

ShoreTel’s ’Accelerate’ and ‘On Boarding’ packages are available across EMEA. ShoreTel is looking to meet the growing channel demand by expanding its ‘Accelerate’ portfolio to include social media campaigns and event management support.