Singularity Scores WLR3 Success

Global software vendor Singularity has notched up another success for its version of the BT telco market protocol WLR3.

Niche communications provider Beaming says Singularity’s Wholesale Line Rental 3 product has been key to it securing a major new contract in competition with about 25 rival firms.

As a result of a decision by the regulator Ofcom, BT has replaced its traditional monopoly on its wholesale services with a new sales regime, which is operated through a new spinout company, OpenReach.

WLR3 allows independent providers like Beaming to access OpenReach’s line rental products and services. Providers of phone services to business and private customers must adopt WLR3 by June 2011, when the old WLR2 will become obsolete.

Beaming, which is based in East Sussex, is a provider of internet and telephony products.

It bought the Singularity 3.3 model in April 2009 and has experienced continuous trading growth despite the UK recession and its hangover impact.

The latest success is a 250 location broadband network contract in the north-west of England. It comes hot on the heels of another new customer contract involving broadband services to 70 office locations.

Dr. Robert McGarry, Director of Telecommunications at Singularity said: “Singularity is keen to build successful links with companies of all sizes, many of them cutting-edge small to medium enterprises. Beaming is a rising telecommunication star and Singularity is proud to be part of its success.”

Singularity is seeing increased demand for its WLR3 solution. It offers installation on customer premises or via its Software-as-a-Service (SaaS) internet enabled platform.

Steve Ross, Beaming Director of Technology, said: “Singularity has developed a fantastic product. They know how to configure the WLR3 data so as to present it in a way that aids us as a business. Singularity’s WLR3 version has many pluses but what sets them apart from other companies must be the sheer simplicity of its presentation and the ability to transfer our order lines in bulk. This function has saved us many man hours.”

“Singularity wasn’t fazed by our requirements and their pricing model depends on how many lines you have within your estate. So it’s a scalable charge not a flat monthly fee.”