Smartphone penetration increases in UK to almost two in five in six months

Android phones remain the most popular smartphones for British consumers, with almost one third of smartphone users opting for the little green android platform, according to a new survey.

YouGov and Intelligent Environments, a digital banking provider and part of the Parseq Group, has revealed that 30% of UK smartphone users are going for Android now, up from 28% in March.

This increase widens Google’s smartphone lead over Apple in the UK. Altogether, 27% of smartphone users surveyed now own an iPhone, compared to 26% in the first quarter of the year.

RIM’s BlackBerry remains third in line when it comes to smartphone ownership, although it has seen resurgence in the last few months with 19% of smartphone users now owning a Blackberry, versus 14% in March.

The growing uptake of smartphone adoption looks set to continue with a separate study finding that a third (34%) of standard phone owners want to get a smartphone next time they upgrade or purchase a mobile handset.

James Richards, director of mobile at Intelligent Environments, said: “From retail to financial services, businesses in all sectors are taking full advantage of the rise in consumer smartphone adoption. While the iPhone is the bastion of apps, this research shows that businesses cannot be complacent and must cater to Android and BlackBerry users too. More importantly, businesses should focus on mobile applications and services that bring convenience and simplicity to consumers’ lives.”

According to the survey, those with children in the household are more likely to own a smartphone than other Brits; 45% of these families have a smartphone, compared to 37% of British consumers who own one but do not have any children living in their household.