Sony Ericsson and London’s first ever half marathon on starting blocks

Sony Ericsson, sponsor of London’s first ever half marathon, Run To The Beat, is pushing entries to this unique and exciting fusion of music and sport.

The inaugural event will take place on Sunday 5 October 2008 with 12,500 entrants starting and finishing the 13 mile course at the O2 Arena.

The association will see the event renamed Sony Ericsson Run To The Beat and provide a platform for the handset manufacturer to promote its successful range of Walkman mobile phones, such as the W760i, which features an array of training applications, including a built-in pedometer and GPS support allowing you to record time, distance and speed every time you train.