Sony Ericsson commissioned professional photographer Matt Stuart to take photos, using the 8.1 megapixel C905 Cyber-shot camera phone, to use in the launch of its new commercial.
A number of enormous photos taken by Matt Stuart using the C905 Cyber-shot are placed in unusual locations, to show how anyone can experiment and be more spontaneous when taking and exhibiting their photos with this high quality camera phone.
Sven Totté, head of imaging marketing at Sony Ericsson, stated: “The C905 Cyber-shot is a powerful 8.1 megapixel camera phone. We really wanted to show consumers what is possible with the camera phone and showcase the outstanding picture quality it can deliver. Therefore the images in the commercial were actually taken with a C905 Cyber-shot camera phone.”
Professional photographer Matt Stuart, who took the photos with a C905 Cyber-shot camera phone, continued: “To be honest, I was a bit sceptical about the results that a camera phone could achieve, but I was amazed. The C905 Cyber-shot camera phone felt like a camera and handled like one too. I was very impressed with the quality and think this is reflected in the commercial.”