The incumbent logo will be replaced with a simpler version that will relate to the branding that has been used on Exeter Chiefs’ shirts and signage boards at Sandy Park for a number of years. It will also tie in with the abbreviated title most customers use.
Managing director Harry Langley said: “Most of our customers and the local business community already refer to us as ‘south west comms’ or ‘sw comms’ either because they are rugby fans, and see this shortened form of our name at Sandy Park, or just because it is less of a mouthful.
“Our official company name will remain as South West Communications Group but we will verbally refer to ourselves as south west comms or the written shortened form of swcomms on a day to day basis.”
The new logo is being introduced on a phased basis as and when signage, stationery and other branded items need replacing.