Spreading The Word

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Interest is growing in Aastra’s software-based PBX platform, the Aastra 800, with distributor Nimans planning to spread the word near and far.

A recent internal sales focus day attracted dozens of new resellers to the brand with Nimans’ Aastra Business Manager Allan Merten now preparing to set off on a string of face-to-face visits across the UK.

“Momentum is really starting to build with this technology as it provides resellers with a very attractive selling tool, a dynamic alternative to traditional communication systems. The Aastra 800 is very easy to sell and install and is destined to become a firm favourite in the market. It will really make its mark this year.

“When I first saw a product demonstration I was blown away by the power of this soft switch and its many feature-rich capabilities such as DECToverIP and mobility. I am looking forward to going out on the road and showing resellers the positive impact it can have on their sales performance.”

He continued: “The soft PBX represents a growing and emerging market, technology which is tried and trusted. The Aastra 800 has a great pedigree having evolved from Aastra’s OpenCom PBX family of traditional hardware. Although aimed at the SME sector, the Aastra 800 is proving increasingly competitive at the higher end of the market, towards its 200 port capacity. This has particularly surprised ourselves and Aastra as we were not expecting such universal appeal this early.”

Allan emphasised how the system is straightforward to deploy and adopt, with a maximum of three days training required for installers to master all aspects of the system.

“The Aastra 800 can run with the widest range of terminals – IP, SIP, softphones, mobiles and DECToverIP technology as well as on ISDN and analogue trunks,” he pointed out. “It can quickly and easily expand or set-up fully functioning offices wherever there is a broadband network, with multiple web-based integrated applications forming part of a powerful, versatile, dependable and fully featured telephony solution.

“Resellers have been provided with everything they need, the ideal launch pad for selling the new system straight out of the box on a no risk basis. I think this has played a crucial role in driving adoption of the technology. We are now planning to spread the word far and wide.”