Subtv launches iPhone App

Students at 94 top universities across the UK now have the ability to select and schedule music content on the Subtv national screen network.

Subtv has launched an iPhone App called ‘Subtv Touch Screen’, which is available for students to download. Once it is installed, each student can control and schedule particular tracks to appear on the Subtv system in their venue. They can also attach messages and comments to these selections, which then appear on screen during the broadcast of their chosen content.

The student choices feed a play list which plays out as the tracks are added to the play list. As the students vote for tracks, these get promoted up the play list so that the more votes a track gets, the higher it rises. They can only vote once for each track and can schedule the same track only once a day.

Already since launch there have been over 1,000 downloads and in the last seven days, over 5,000 separate selections have been made.

Subtv is already talking to sponsors who are interested in sponsoring the facility. With 12,000 selections each week from the iPhone and its touch screen network, Subtv is building a running database of the most popular music among students.

Oli Walker, student officer at St Andrews University Union said: “This is a really fantastic addition to the features on Subtv and one that our students have been quick to use. I have had a lot of great feedback from our students.”

Paul Dingle, CTO of Subtv said: “We are really excited at this launch and the way it has been immediately adopted by the students, particularly as this is part of a larger programme to deliver ground breaking interactive engagement through our network.”

Peter Miles, CEO of Subtv added: “This innovation not only allows the students to customise their Subtv channel by venue, but it also shows us exactly what the students are selecting, and provides data about student choice which means that we can further refine the content that we make available to the network.”

The iPhone app is just the first of several new Subtv applications that will allow a direct integration into the system and provide more control over choice and content for students.

Subtv incorporates a national TV channel broadcasting to 1.75 million students across 700 screens in 94 universities (140 venues), a website, events throughout the academic year, mobile marketing, competitions, promotions, product placement and experiential marketing opportunities available on a regional and national basis.