The Swyx brand campaign will aim to increase awareness and business primarily in the SME segment across Europe, promoting the Swyx brand and benefits of SwyxWare's unique software telephony products directly towards the SME sectors of the market.
The vendor says demand for Swyx's software-based IP Telephony solution is growing rapidly in this sector, and Swyx claims to be a market leader in this SME segment in a number of European countries, having seen triple-digit growth in its 2005 business over the previous year.
The Swyx Partner Programme is designed to help partners in the voice, converged/data and software applications sectors to take advantage of the increasing market demand for software-based IP-PBX and IP Telephony solutions. The programme launches with an approved partner accreditation and training scheme, direct assistance and consultancy for marketing and customer-focused activities, sales and technical support, product and solution development support and ongoing business development activities in their markets.
Initially the programme will offer three levels of partner status: Swyx Solution Partner, Swyx Silver Partner and Swyx Gold Partner, and in addition to the above benefits, partners will be offered up to 6% of SwyxWare licence revenues to further reinvest in marketing and customer-based activities in their own market, making this the industry's best-in-class programme for partner loyalty and assistance.
SVP of Marketing at Swyx, Dave Smith commented, "We are delighted to be launching a brand new partner programme that we believe will enable Swyx and its partners to gain greater recognition in the market place, while encouraging partners to demonstrate customer excellence and promote marketing best practise to improve their business. Swyx is offering an industry-leading programme which will actively help them build and support their customer base. By providing our partners with the necessary tools to help them scale and expand in this growing market, we are making it easier for them to build and innovate solutions and services that reflect the needs of their particular industry specialisation or customer requirement."
Dave continues, "This programme is designed, above all, to provide all our business partners with direct and active collaboration, an uncomplicated accreditation and rewards process, and the most up-to-date product, marketing and training support and tools required to assist and reward them for their own ongoing investment in offering the SwyxWare product range. It will also give them the opportunity to become part of the larger Swyx community where ideas and experience can be shared."