T-Mobile tops YouGov mobile broadband survey

T-Mobile’s mobile broadband service has been rated highest in more categories than any other mobile network operator in an independent YouGov survey of 2,083 mobile broadband users. Conducted in April 2009, the survey explores consumers’ use of mobile broadband. T-Mobile comes first in six out of 13 customer satisfaction metrics, following on its number one ranking in the January 2009 YouGov Dongle Tracker report.

This latest survey also reveals T-Mobile’s mobile broadband network coverage is most highly rated by consumers, a reflection of the investment T-Mobile has made in this area. The poll also found T-Mobile was best in a range of customer-centric categories, including getting connected, ease of use and installation, billing and was ranked joint first for customer services.

Alongside constant improvement to its network, T-Mobile is committed to making mobile access to the internet as simple and affordable as possible. Richard Warmsley, head of internet and entertainment for T-Mobile UK, commented: “As internet access from any location continues to rise up the priority list for our customers, we aim to provide them with total freedom to check emails, surf the internet and share photos. Coming top in two consecutive rounds of YouGov research shows that customers recognise and value T-Mobile’s range of simple plans, attention to customer care and the reassurance that no matter how often they access the internet, they will never pay more than their monthly flat rate.”

T-Mobile has consistently performed well in all YouGov’s mobile broadband reports which are based on the largest independent sample of mobile broadband users to be surveyed in the UK. According to YouGov’s latest research, T-Mobile remains the UK’s most consistent operator over the four waves of research which began in June 2008. T-Mobile was placed second overall in both the June and October 2008 Dongle Tracker reports.