TD Activate-Here Service Makes Selling Software Simpler

Tech Data Europe has launched a new service, called TD Activate-here that will make it easier for retailers, e-tailers and B2B resellers to offer the top selling Microsoft and Norton by Symantec software to their customers. The service presents a great opportunity for Tech Data’s partners to increase sales and profitability by offering 100 per cent product availability, zero cash days, and reduced cost of sales.

TD Activate-here will give resellers in France, Germany, the UK and Sweden the opportunity to sell a wider range of products and improve attach-sell rates of software with sales of PCs, laptops and tablets. The service consists of a web portal, which can be white-labelled by the reseller, and a set of back-office processes, which are totally seamless to the end customer, that enables Tech Data partners to provide easy activation for a wide range of software packages. The portal is a simple access point for the end customer to retrieve their activation code and download if needed. This will enable retailers, web stores and resellers addressing the consumer and small business market to offer a comprehensive range of products without having to order and hold physical stock in advance.

In retail stores, consumers purchase a product key card which is activated immediately after the product is sold by the retailer. The online solution simply offers a virtual key card, which is then delivered by e-mail to the consumer. Traditional resellers serving the needs of small businesses or individual customers can order products for activation through Tech Data’s InTouch online system in the normal way, including the end-user’s e-mail address. Once the order is confirmed, an email is despatched to the customer within seconds, enabling the collection of their activation key from the Activate-here portal. The process is designed to be easy and quick for the customer.

Initially, the top-selling range of software products, for consumer and SMB customers, from Microsoft and Norton by Symantec will be available through TD Activate-here. TechData intends to expand the number of vendors available to meet the Christmas market.

Reza Honarmand, Director of Software and Services at Tech Data Europe, stated: “TD Activate-here makes it really simple for our retail, e-tail and SMB partners to offer top-selling Microsoft and Norton software to their customers. We’ve eliminated the box and created a solution offering 100 percent product availability, almost zero cost of sales, and zero cash utilisation. It is also a green solution that is delivered to the end-user within seconds. It’s that fast.”