Tech Data Establishes One Global Brand

rebrand

Tech Data has today introduced its new brand identity following the company’s transformational acquisition of Avnet’s Technology Solutions business earlier this year.

Tech Data has established a single global brand across its markets throughout the world.

“As we evolve our business in anticipation of what’s next, the Tech Data brand has evolved as well. Today we are proud to introduce the new Tech Data and the next chapter in the history of our company,” said Bob Dutkowsky, chairman and CEO of Tech Data. “Our new global brand is centered on the proven strength of the Tech Data name and provides a unified promise of integrity, expertise and excellence.

“Tech Data serves as a beacon in the IT channel—central to our customers’ and vendors’ success. Our teams have highly specialized skills in next-generation technologies, extensive software and services capabilities, and the best logistics engine in the industry, all backed by a global IT system that can do anything from process the sale of a laptop to configure the most complex multi-vendor solution. Tech Data has become a company that delivers business outcomes—not just products—and we’re excited for the future of our company as we help connect the world with the power of technology.”

To enable a specialized approach while maintaining the exceptional service levels that partners expect from Tech Data, the company has grouped its offerings into two primary solutions portfolios under the Tech Data brand:

•Tech Data’s Endpoint Solutions portfolio, previously known as the company’s broadline offering, primarily includes PC systems, mobile phones and accessories, printers, peripherals, supplies, software and consumer electronics.
•Tech Data’s Advanced Solutions portfolio includes primarily data center technologies such as storage, networking, servers, advanced technology software and converged/hyperconverged infrastructure. This portfolio also includes next-generation technologies such as cloud, IoT, mobility, security and analytics solutions.