Technology Aggregation is Key say COLT

Toby Jones, channel marketing manager, COLT UK says most of his reseller partners are looking to increase their revenue streams while simultaneously increasing organisational profitability.

“The most successful ones are those that aggregate technology to address specific business issues so their customers can streamline business processes at the same time as reducing their operational costs.

With this in mind we are continuing to see strong demand for our Ethernet services from resellers. The Ethernet proposition is very compelling and profitable for data network resellers. Ethernet can essentially offer higher performance at lower cost compared to traditional networking technologies. One of the key features is that it is flexible and the bandwidth can be scaled up or down in small increments. As demand for higher bandwidth and highly resilient data networks is growing all the time but IT budgets are very much under pressure, Ethernet is providing a popular choice.

Customers are looking to Ethernet services to simplify their networks, reduce costs, increase efficiencies and deliver flexibility, resilience and security.

Also, VoIP Access, our SIP Trunking Service, is proving popular with several different types of resellers from CPS providers to IP PBX resellers. As resellers look to diversify and offer a more integrated service, we are seeing demand grow. COLT VoIP Access allows customers to converge their voice and data networks and route all telephony calls via IP networks. This frees customers from requiring traditional TDM connections to the public telephone network. With flexible access mechanisms, COLT VoIP Access offers our channel partners a significant new revenue stream.

Finally, demand for our data centre-based Managed Services is also proving strong, from fully managed IT applications to simple colocation. For example, in Q2 2009, we reported that Managed Services revenues grew 25.3%. For resellers looking to extend into new areas, this is an important opportunity. UK businesses are increasingly accepting the idea of buying IT and telecoms as a managed service so that they can save time and effort on managing their ICT smoothly 24/7.”