Telefónica partners with FeedHenry for business app strategies

Telefónica Digital hasannounced an exclusive partnership with FeedHenry, a developer of cloud-based mobile application solutions, to launch a platform that enables businesses of any size build their own mobile apps. The service will be launched by O2 in the UK during Q1 2012 before being rolled out to other Telefónica markets.

The subscription-based platform will enable any enterprise – from SME to multinational corporate – to create apps and deploy them across Android, iOS, BlackBerry, Windows Phone 7 and Nokia operating systems as well as the Mobile Web.

“This partnership will be welcome news for any organisation that recognises the power of mobile apps and how they can drive increased revenue, boost employee productivity and enhance the overall customer experience,” said Matthew Key, Chairman & CEO of Telefónica Digital. “We’ve enjoyed great success launching a similar platform in Ireland earlier this year and already list Aer Lingus, Diageo and PWC among our customers.”

“The world of mobility is changing at such a fast rate,” said Ronan Fitzpatrick, Director of Network Distribution of Aer Lingus. “Staying ahead of the curve in a competitive market required a comprehensive mobile app solution that integrated with our backend systems. The app has delivered enhanced service to our passengers and an attractive ROI for Aer Lingus. The partnership between Telefónica and FeedHenry is a model for new-age enterprise mobility.”

“Demand for mobile application development and management solutions has exploded as businesses of all types and sizes recognise the importance of mobile apps in driving business success,” states Cathal McGloin, CEO, FeedHenry. “Telefónica and FeedHenry help businesses accelerate their mobile initiatives with a comprehensive cloud platform solution that is cost-effective, secure and scalable”.

Under the exclusive agreement, O2 will be the only communications provider in the UK to provide a route to market for the FeedHenry Mobile Application Platform, which allows apps to be developed in standard web technologies – such as HTML5, JavaScript and CSS – and deployed across all major mobile devices with a single click. O2 will act as a one-stop-shop for the service, managing the contractual and billing relationship with the customer.

Crucially, the partnership will give enterprise customers access to a wide range of security features and functionality, including mobile application management, secure VPN & HTTPS connections, security and encryption toolkits.

FeedHenry applies its own in-house expertise as well as world-leading application development capabilities through a partner program to ensure industry leading skills are deployed to meet the customer’s design specifications and requirements.

The agreement with FeedHenry was struck by Telefónica Digital which sees global partnerships as a key route for bringing innovative products and services to Telefónica’s operating businesses. It follows the success of the partnership between FeedHenry and O2 in Ireland and paves the way for the service to be rolled-out to other Telefónica businesses in due course.