Tesco Partners The Cloud

Tesco Telecoms and The Cloud, Europe’s leading WiFi network operator, have announced a partnership they say will revolutionise wireless internet access and make it easily accessible for a mass market.

Through www.tesco.net, which attracts over 5 million visitors a month, customers will be able to purchase wireless internet access airtime for an unlimited use flat rate of £11.99 a month.

This means that any mobile internet user from a small business manager to writers and students will be able to access the internet on the move from the 7,000 UK hotspots, including city centre hotzones across the country, without having to worry about time limits or escalating costs.

The package is also available for £4.50 for an hour’s pay-as-you go use and £11.99 a week on a pay-as-you-go basis. www.tesco.net customers will also benefit from an exclusive 10% off discount when they sign up to a year contract.

George Polk, CEO, The Cloud commented: “The Cloud is committed to working with the best partners in order to make great value WiFi available to as many people as possible. We are introducing this service in response to the growing demand for always on internet connectivity at a low daily price.”

The service is being launched at the same time as The Cloud is switching on a number of city centre hotzones across the UK, starting with Manchester which went live earlier this month.

Manchester will be followed by WiFi networks in City centres in Birmingham, Cambridge, Edinburgh, Leeds, Liverpool, Nottingham and Oxford, along with the London boroughs of Kensington and Chelsea, Camden and Islington. The Cloud is also currently building Europe’s largest WiFi enterprise zone for the City of London.

Andy Dewhurst, Chief Executive Officer of Tesco Telecoms commented: “People have been hesitant to use WiFi technology on the move but this partnership means millions of people will have access to an easy to use service with a simple sign up process and a great value flat rate fee.

“Now consumers can have high speed broadband internet access wherever they are – there’s no need to dash back to the office to pick up emails or limit internet calls to the home. The flat rate cost means customers can get as much out of the internet on the move as they would do from their home or place of work.”