The Bunker has re-tuned its partner strategy to drive increased revenue through the channel. The Cloud Service Provider (CSP) has plans to recruit around a dozen new strategic partners over the course of this year to deliver its ultra-secure cloud services to market.
The Bunker’s partner programme provides VARs with access to a wide range of resources including comprehensive sales and technical training, marketing support and lead generation.
The Bunker appointed Adrian Williams as Head of Cloud Storage in November 2015, to head up its channel drive. The company has already on-boarded three new partners since that time: SAP archival consultancy Proceed Group; Eurotech a specialist in high performance computing, hyper converged infrastructure/ data management, and NAS a leader in high-capacity archival, storage and networking solutions.
Commenting on The Bunker’s channel strategy, Adrian said: “We’ve spent the last six months identifying partners that we feel have the right fit for The Bunker; organisations that have experience selling data management solutions to mid-size and large enterprises and have a suite of services that can fit seamlessly with our cloud platform. We see the channel as a critical part of our go to market strategy, and we need the right partners in place to reach specific sectors and verticals that require specialist knowledge and skills.
“From the end customer’s point of view, there’s a real imperative to move to cloud because of the vast amounts of unstructured data that they need to manage, but often don’t know the best way to go about it ” Adrian continued. “We’ve got a game-changing, highly secure platform under full UK sovereignty and can empower resellers to reduce the cost and complexity for their customers in managing data whilst giving them control back of that data for analytics to accelerate business growth.”
“We are in extended talks with a good number of partners at the moment and our pipeline is very strong, but I think 15 partners over all would be ideal for the moment. Obviously we want to grow our platform as much as we can, but recognise that we have to work closely with our partners because, often, they are taking a new concept to their clients. It’s about taking both the partner and end user on a journey into the cloud and giving them all the tools they need to enable them to sell cloud services – whether that’s additional marketing support or some kind of white labelling arrangement,” he concluded.