The Word Appoints Specialist to Drive Converged Solutions

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Cardiff-based business communications solutions provider, the Word, has made a key appointment to its senior team to drive the company’s plans within the converged telecoms market.

Nick Williams joins the Word from BT Global Services where he spent the last 23 years providing voice and mobile solutions to blue-chip companies across the UK. At BT Nick held both sales and marketing roles and was involved in the transformation of the company into a customer-focussed organisation following privatisation. More-recently Nick headed-up specialist sales teams within BT with a focus on providing voice and mobile services to organisations such as the MOD, the US Air Force and Capita Group.

As head of fixed line at the Word, Nick will assume responsibility for pushing forward the company’s fixed and converged voice solutions offering which enable businesses to merge their mobile, landline, data and a range of other systems.
The convergence portfolio complements the Word’s existing offering of innovative mobile services such as employee tracking for safety and security and home worker solutions.

Nick Williams said: “I am delighted to be joining the Word at such an exciting time for the business. I’m confident that my experience with BT will help us transform an already successful mobile business into a one-stop-shop for business communications.

“The service expansion means we will be concentrating on up-skilling our existing employees as well as creating around six new jobs.”

The new offering from the Word will see the company add to its existing partnership with the Vodafone network. The business is also looking to provide its own billing platform, moving towards customers having one point of contact and one bill for all communications services.

Huw Stiley, managing director of the Word, said: “Having Nick join the team is a real coup for us and his wealth of industry knowledge will undoubtedly prove invaluable. As we heads out of the recession we are witnessing a willingness from businesses to spend again and invest in new communications systems that will result in improved performance.”

The Word is Wales’ only Vodafone Premier Partner, it offers bespoke solutions for businesses where every client has a dedicated account manager to look after their communications needs.