theWord appoints new sales director

Cardiff-based unified communications specialist, theWord, has appointed a new sales and marketing director to head the company’s growth plans.

Darryn Welsh, 36, joins theWord from Vodafone where he was regional sales manager for the central UK region and previously led transformation projects for enterprise sales in the UK. Welsh brings with him 14 years of sales experience in both B2B and B2C arenas in a career that has seen both industry and professional recognition winning Account Manager of the Year at The National Sales Awards in 2007 and the prestigious Sales Professional of the Year, awarded by the Institute of Sales and Marketing Management in 2008.

At Vodafone, Welsh was responsible for managing and developing large SME business across the central UK region, servicing existing customers and developing longer-term growth strategies. He was also instrumental in developing a new customer experience centre, which opened in September at Vodafone’s headquarters in Newbury.

As sales and marketing director, Welsh will lead the current team of 15 sales professionals across mobile, fixed and systems products, developing theWord’s business model to deliver unified communication solutions to new and existing customers. His close links with Vodafone will be utilised to the benefit of customers to enhance their overall experience.

Speaking of his appointment, Welsh said: “This is a really exciting time to be joining theWord as it transforms from a provider of mobile and fixed network services to a unified communication business. This will ultimately deliver huge benefits to our customers as we become a true end to end communications provider.

“I am extremely passionate about putting our customers at the heart of everything we do and this starts by providing excellent, fast and flexible service, dedicating time and resource to truly understand their requirements. I will make sure that every business we deal with understands that good communication can be a key differentiator in extremely competitive markets. The return on investment we can deliver will be our benchmark to success.”

theWord, which is Wales’ only Vodafone Platinum Partner, provides managed communication solutions for businesses where every client has a dedicated account manager to support their communications needs.