Three lions and your smartphone…

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On the eve of England’s vital Euro 2012 clash with Sweden, O2 Media today shared some interesting insights highlighting the vital role smartphones play in keeping football fans up to speed with the ‘beautiful game’.

Whether it’s checking latest scores & team news, uploading football related Facebook comments, or calling friends to rant about the referee football drives huge usage amongst O2 Media’s football fans demographic.

In the spirit of a true ‘football statto’, here are some key findings…

79% of football fans agree their mobile is their number one way in which they keep themselves up to speed on football info

And unsurprisingly Euro 2012 promises to be no different…

91% of football fans expect to use their smartphone to access information about Euro 2012

The vast majority, 78%, expect to use their mobile many times a day to access Euro 2012 info

And what will they be doing? 88% will be checking latest scores and results; 79% checking the latest news and team news; 41% watching match highlights and goals; 38% placing a cheeky bet.

23% will be watching the games live from their smartphones – presumably many of these will be disgruntled fans at weddings,

In the workplace managers would be well advised to keep a closer eye on male rather than female football fans, with male fans more likely to be accessing footy info through their mobile in the workplace

And fans will also be using their smartphones in many ways to communicate about Euro 2012. 73% will be texting friends during matches, whilst 59% will be posting Euro 2012 related comments on Facebook or Twitter.

Interestingly male fans are twice as likely to call friends during the match to discuss what’s happening, than female fans. Who said men can’t multi-task!?

Finally a word of warning to all football fans (and non-fans already tired of Euro 2012)…47% of fans have argued with their partner, friends or family about repeatedly checking the latest scores on their smartphone when forced to miss a game. We predict this percentage will increase significantly in the coming weeks!

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