According to new research from VisitEngland, around five million people are considering a holiday at home this year rather than going abroad. TomTom has teamed up with Enjoy England, the national tourist body's consumer-facing brand, to offer families the chance to download a complete set of family-friendly Points of Interest (POIs) for their TomTom navigation device, completely free of charge, enabling them to visit venues and attractions around the country that they may never have considered before.
With more than 17,000 quality assessed places of accommodation, plus over 5,000 attractions around England, families can enjoy their holidays without the worry of knowing where to take the children to keep them entertained, or where to find a great hotel or restaurant, and without the arguments associated with reading a map or asking for directions. The POIs include a huge range of attractions from beaches and theme parks to campsites and wildlife centres.
Damian Woodward, sales and marketing manager, TomTom, said: "Sat nav is an essential aid to driving that can save a family time, fuel and money, as well as making the driving environment safer and less stressful for everyone, whether travelling to school, driving to work, visiting relatives or driving on a family holiday. We are pleased to support National Family Week and help families explore new places around England, while also participating in some of the family-oriented activities as part of this special initiative."
As part of the National Family Week activities, TomTom will also be taking part in a Guinness World Record picnic attempt on Monday 25 May 2009. Thousands of families around the UK will join in the fun on this Bank Holiday. Anyone interested in taking part in a National Family Week Picnic event can find out more at: http://www.nationalfamilyweek.co.uk