Toshiba Continues Strong Growth Despite Slump in Market

Toshiba has generated the largest rise in the 2-10 extension segment of the non-BT market in Q3 2008 compared to Q3 2007, with market share in this sector increasing by 3%.

For Toshiba’s core market (2-50 extensions) Toshiba’s system sales are up 32% year on year, and digital and IP extensions are also up 23% and 6% respectively. Toshiba has delivered this strong performance despite the trend within the total 2-50 extension market, which has declined 9.1% over Q3 2007.

Duncan Clark, Analyst at MZA Limited said: “Toshiba’s delivery of SIP trunking directly from the Strata CIX to service provider networks has the potential to allow customers to reduce the initial investment and ongoing costs of their telephone system, which is of vital importance in today’s economic climate. This, coupled with the flexibility of the Strata CIX system is proving increasingly popular for SMEs.”

Toshiba has also continued to focus on strong partner relationships to successfully target its key markets, and is now looking at widening routes to market to continue this success.

Tim Webb, General Manager at Toshiba’s Business Communications Division (BCD) said: “Obviously we are very pleased with our continued success, especially considering the decline in the market since the beginning of the year. This success is testament to our Strata CIX product range which is continuing to deliver tangible benefits and cost savings to the market, and also to the good working relationship that we have with our partners. We are looking forward to ongoing success in the new year.”