TP-Link Partners with Cable Cafe to Meet SMB Network Demand

partnership, deal

Cable Café has joined TP-LINK’s Advantage+ partner programme to meet an increasing demand from SMB network and CCTV installers for reliable, high performance network hardware at a competitive price. TP-LINK’s routers, powerline adapters, range extenders and switches for small businesses are now available for purchase online at Cable Café.

Cable Café supplies SMB network and CCTV installers, schools and universities, and small computer companies with all they need for data installation projects at installer prices. Driven by people’s growing expectations for fast, reliable wireless connectivity anywhere, anytime, Cable Café is experiencing a massive demand for wireless routers, range extenders, powerline adapters and switches. The company recognised an opportunity to grow its customer base and increase revenue streams simply by adding network hardware to its existing product portfolio.

Daniel Forbes, eCommerce web designer at Cable Café explained: “We’re seeing huge demand for reliable, high speed connectivity solutions that are easy to set up and competitively priced. On numerous occasions we’ve had requests from our customers for TP-LINK products. Having stocked several TP-LINK products in the past, which proved some of our top sellers, it was a no brainer to extend our product portfolio to include routers, powerline adapters, range extenders and switches. By partnering with one of the world’s leading networking brands, we’re able to not only offer our customers a great choice in high quality network solutions, but we’re also able to grow our own business by increasing our revenue streams and growing our existing customer base.”

Nelson Qiao, Assistant General Manager at TP-LINK UK said: “Demand for wireless networks, driven by the surge in connected devices and shift towards IP camera installations is fuelling the demand for a reliable high performance network. Installers are increasingly on the lookout for network solutions that are quick and easy to deploy and can save them time and money. Our partnership with Cable Café will provide us with a gateway to reaching the installation and education market and cement our brand as a provider of high performance network solutions.”