Tripp Lite and Micro-P alliance boosts Power offering in the UK

Tripp Lite, a manufacturer of power protection and infrastructure equipment, is pleased to announce a new alliance with Micro-P, one of the leading IT trade distributors in the UK. This new alliance is effective immediately and will be supported by PowerIT-2-Channel, experts in taking growth brands to market in Europe.

Founded in 1922, Tripp Lite is a dynamic, forward-thinking company with a strong commitment to the success and satisfaction of its business partners and customers. For nearly 90 years, the company has been meeting and mastering the challenges of an ever-evolving business environment. Today, Tripp Lite, an established market leader in the Americas, offers more than 3,000 products such as UPS Systems of up to 120kVA, Single phase and 3-Phase PDUs, a full line of KVM Switches, Rack Enclosures from 6U to 48U, as well as many specialty options and the ability to customise solutions for challenging installations. Tripp Lite’s cooling and connectivity product line includes: A hot-spot cooler, Fibre Optic, Cat6e, USB, HDMI cables and Console Servers amongst others.

Awarded, Best Channel Vendor in 2010 and 2011 by several leading US IT publications, Tripp Lite, through this new partnership with Micro-P, plans to bring a renewed focus to its channel strategy in the UK. This is expected to result in a broader choice of Tripp Lite products at competitive price points for the channel and ultimately for private and public sector organisations in the region.

“Channel loyalty and responsible market strategies are resulting in greater profitability for Tripp Lite channel partners worldwide. Combine that with product reliability and superior customer support and you have the best possible alternative to market dominant, low margin brands” said Darwin Haines, VP – Europe/Asia Sales.

“We’re delighted to add Tripp Lite to our range of power and connectivity solutions. Resellers will appreciate the opportunity to make excellent margins whilst offering a well known brand and differentiating themselves from their competitors.” Said Simon Barnard, General Manager, Technical Sales at Micro-P, “Tripp Lite will be a great partner as we continue to grow our portfolio and customer base in specific vertical market segments, and will assist us in our ambitions to drive into the enterprise space.”

“Our products are used in just about every vertical sector, from investment banks in London, retail outlets in Paris, through to mineral mines in Peru. Market leading distribution partners such as Micro-P, are key to providing the channel with the business solutions and services they require to support these customers.” Darwin Haines concludes, “We anticipate solid growth in our UK footprint from this new business partnership.”