From IBC, Amsterdam: Pay-OTT market leader, Tvinci has kicked off a drive to increase its presence in Asia by enlisting IMAGINASIA to develop business opportunities within the region. IMAGINASIA is working closely with Tvinci to bring the company’s Pay-OTT services platform to Asian operators, broadcasters and media companies. The platform enables users to monetize linear content, catch-up TV and VoD on multiple devices, a key factor in the region’s exploding OTT market.
“Industry analysts TDG Research predict that Asian OTT TV revenues will reach $490 Million by 2014, so moving into the Asia Pacific region at this time makes perfect sense and provides exciting opportunities for us,” said Ido Wiesenberg, VP business development and co-founder of Tvinci.
“As the popularity of tablets, connected TVs and smartphones continue to rise, Asian service providers are looking for ways to effectively reach consumers on all of those devices. The Tvinci Pay-OTT TV solution gives Asian providers everything they need to seamlessly expand their TV services. With the help of IMAGINASIA’s expertise and extensive knowledge of the region within the team, we are able to develop a strong strategy to successfully enter the Asian market.”
Hong Kong-based IMAGINASIA’s team of senior Asian and industry experts will support Tvinci in the Asia Pacific region with outsourced sales, business development, marketing and strategy. Tvinci joins a growing portfolio of IMAGINAISA clients in the TV content, capacity, playout, new media and revenue protection sectors.
“The Asian TV industry is growing rapidly and OTT TV is going to become increasingly prevalent as Asian service providers look to differentiate their services in a crowded market,” said Graham Cradock, CEO & Founder, IMAGINASIA. “The Tvinci Pay-OTT TV solution allows Asian providers to address the challenges of delivering content to consumers wherever they are, on any device. We are delighted to work alongside Tvinci to enable this exciting and innovative company to connect with the people they need to expand their business in the Asia Pacific region.”