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Unify Reinforces Channel Intentions with Nimans

Tony Smith

Resellers flocked to a Nimans recruitment drive as Unify reinforced its intentions to become a ‘channel centric software and services’ specialist. High profile events were staged in London and Manchester recently to highlight their burgeoning success story.

As an official distribution partner, Nimans emphasised the many compelling benefits of becoming a Unify reseller… with visitors to The Globe in London and Manchester’s Museum of Science and Industry also hearing Unify’s Channel Sales Director Tony Smith outline the company’s vision and strategy.

He revealed how a transformation was already underway with Unify set to become a software and services organisation, underpinned by a ‘very strong and innovative’ product portfolio. Over 30% of revenue from the company’s OpenScape Business platform was now software based, he revealed.

Smith said heavy investment was being made in channel management to support resellers as part of a wider ‘channel centric’ business model which features over 700 UK employees. He described Nimans as a ‘perfect partner’ and explained how together they are ‘leading the way’ – with a new Unify Partner Program and an enhanced on-boarding package adding further fuel to the fire.

In addition, resellers witnessed live demonstrations of OpenScape Business and Unify’s ground-breaking next generation communication and collaboration platform, Circuit. They heard how a new range of handsets are coming soon along with version 2 of OpenScape Business.

“If you’re looking for a partner to help take your business to the next level, join Nimans and Unify. There’s never been a better time to engage with us,” confirmed Paul Burn, Head of Category Sales at Nimans. He said the distributor was ideally placed to help resellers assess when best to embrace the continuing evolution of technology – whether traditional ‘tin’ or cloud-based.

His enthusiasm was shared by an Altrincham-based reseller who commented afterwards: “We don’t currently sell Unify so I’m here today to learn more about it and see how it can fit into our portfolio. I’m very impressed. The market is changing and Unify has a lot of innovation to meet our customers’ needs especially around mobility and UC. Today was a great education and a perfect shop window. To be honest I didn’t know that much about Unify before but I now understand about their rich history and heritage, backed by Nimans. I’ve got the confidence to move forward. It’s another important piece of the jigsaw.”

A Gloucester counterpart added: “We have an existing HiPath customer base that we maintain but now it’s time to move up to Unify and make the most of the upgrade opportunity available. The manufacturer has moved on and potentially this will have a big impact on our business to drive sales and capture more revenue. It’s very promising.”