US beats UK for mobile web browsing and buying

The USA has knocked the UK off the top slot for mobile web browsing with 29% of the worldwide traffic compared to 20% in the UK, according to data released today by Bango. And the good news for content providers is that the growth in traffic is being matched by the growth in users paying for content on the mobile web.

Anil Malhotra, SVP of marketing at Bango, stated: “With 245 million subscribers, it was only a matter of time before the US became the number 1 country in the world for mobile web browsing. When it comes to payments though, the US is accelerating faster than any other country and now accounts for 57% of payments worldwide, compared to 38% in the UK.”

Bango has made operator billing much more efficient by enabling people to simply single click to buy and download content straight to their mobile handsets. This optimised user experience has increased conversion rates to such an extent that mobile advertising and search marketing is now a profitable way of generating leads for Bango’s customers.

The publicity behind the Apple iPhone has encouraged more people to browse the mobile web in countries such as the US and UK. But this increase in mobile browsing has taken businesses by surprise as many don’t have mobile websites.

“Many people simply have no idea that they have visitors from mobile devices accessing their PC websites; these mobile visitors are simply invisible to them,” continued Malhotra. “Part of the problem is lack of awareness and to help, we have created a short video at which explains how you can get a good grasp of how much mobile traffic you have.”