Vapour Media Predicts Big Channel Changes

Vapour Media 2

A Yorkshire-based reseller is prophesying a much changed face for the future of the channel and is putting itself firmly at the forefront.

With a prediction that the less agile tier one carriers will become largely obsolete, Brighouse-based Vapour Media believes the market is ripe for the growth of specialist providers that can facilitate the UK business market’s uptake of cloud-based services and facilitate the growth ‘Internet of Things’ (IoT).

Deploying connectivity and cloud-based solutions Vapour Media are working with a number partners who are shunning more traditional technologies for their cloud equivalent.

Dom Waterson, Managing Director, Tim Mercer, Sales Director, and Jason Sharp, Finance Director, founded the business in 2013. In the two years since conception, the business now works with 50 partners and the trio recently secured over £1m in funding from backers Finance Yorkshire.

“We have built a private network without the baggage of legacy systems and processes”, says Sales Director and the architect of the Vapour private network, Tim Mercer.

“The simplicity of network access into the private cloud, a robust, cloud voice platform and the ability to collaborate across multiple suppliers, connect to multiple applications, as well as the public cloud, is a compelling proposition. Throw in recurring revenues and the ability to up-sell within the service, and it is even more so.”

And it is the changing expectations and a more ‘switched on’ end user that is the main factor in the channel shift according to Mercer.

“We are already seeing massive growth in a number of areas, but mainly in private and public WAN and cloud deployments. There is large growth in cloud services and the network access to cloud services, whether they be private or public, and this is sounding the death knell for some of the channel’s once prominent solutions.

“Cloud voice platforms are taking a hold from traditional PBX and users are becoming more switched on, asking for different, newer technologies. As a channel, and as a progressive company, we need to be listening to those changing needs and provide a robust network, access and the education for partners to deliver to their customers.”