Vapour Media the Yorkshire based cloud services provider, has just signed an exclusive long term agreement with Talk Talk for fibre and EFM connectivity.
Tim Mercer, Director of Vapour said “to deliver the Vapour’s NxG voice platform and SaaS propositions to our resellers we realised the requirement of our own network infrastructure, owning our own network is essential and has enabled us to control and manage the quality of service and cost required for resellers to win business ”
Vapour has built its own fully managed MPLS network with interconnects into each of the four tier 1 carriers.
“SME’s are disappointed with slow broadband connectivity not living up to the promises given, with Vapour’s lower price entry, SME’s are now opting for our fibre or EFM, through our resellers” said Mercer.
Vapour is backed by significant VC funding and is looking to grow rapidly and is going to add another 100 partners in the next 12 months. They aim to do this via significant investment into a partner incentive scheme, through training, marketing and support to win business with resellers.
“Traditional voice, PBX or mobile resellers realise that change to cloud services is finally happening and that to run this next generation technology SME’s will need faster more reliable connectivity, presently a large proportion of SME’s run all their business activity on a standard broadband connection, this will change over the next few years and SME’s will require more reliable connectivity, with a better class of service, improved SLA’s, with the ability to deliver voice, data, and internet across one dedicated always on connection, allowing them to run their businesses more efficiently, our resellers are ideally placed to offer them these new exciting solutions”
The Talk Talk product set is an ideal proposition for Vapour, and fits the bill perfectly with the requirements of their base of resellers, especially when a reseller gets an SME or a small corporate customer who wants to buy improved access, such as a leased line or an EFM connection, for the first time.
“Choosing the right supply chain is a key element for any business and Vapour has built up a great working relationship with Talk Talk and we are all excited about this agreement. Talk Talk have a fantastic partner programme at tier 1 level with great pricing, and Talk Talk’s accessibility is second to none because they have over 1000 points of presence (pop’s) across the country” Mercer explained.
Charles Bligh MD Talk Talk Business. “We’re really excited to be working alongside Vapour to deliver its customers business-grade connectivity at an affordable price. Vapour brings a new and exciting opportunity for TalkTalk Business, and by offering its own cloud voice platform we believe the partnership will enhance both of our network footprints across the UK. Fibre and EFM connectivity is a compelling proposition for customers who require higher capacity and resilience and will create significant opportunities for revenue generation and business growth. We look forward to watching Vapour become a significant network access provider within the next 12 months.”