Blue Jeans Network today announced research, which shows 90% of video conferencing purchasers believe video meetings build stronger relationships than audio calls. Despite this, half of those surveyed (56%) have video conferencing hardware in place that is out-dated and not fit for purpose.
The research found that amongst 116 IT and Operations decision makers throughout the UK, three in four (76%) agree that video conferencing has had a significant positive impact on their business and employees. It is surprising therefore, that only 8% plan to update their hardware in the next 12 months, demonstrating a significant gap between what businesses deem efficient and the technologies that support that.
James Campanini VP & GM EMEA, Blue Jeans Network commented “It is clear that a lot of businesses see the value in video conferencing, but are unable to take full advantage of the solution as the hardware being used is deemed to be ‘past its best’ and not fit for purpose.”
“With budget cuts and other priorities affecting the IT agenda, updating and managing video conferencing hardware may not be top of the IT department’s list. Businesses should therefore look to make the most of their current equipment by exploring complementary services that can extend their reach and leverage their initial investments.”
Upcycling is the Answer
With 87% of companies predicted to be using more video conferencing by 2017, businesses need to find ways to address the current gap of what is needed and what is available. The research undertaken by Blue Jeans Network found that:
•Interoperability continues to frustrate: Nearly half (49%) of all respondents say that they are dissatisfied with the currently ability of their hardware solution to interoperate and connect with other systems.
•Ease-of-use is an essential pillar for success: 53% claim that video conferencing tools are simply too difficult to use all together. Furthermore, nearly 60% believe the ability to easily join a meeting is important but only 9% say their current hardware vendor provides an easy-to-use experience.
•Users may look elsewhere for a better experience: 55% of respondents prefer to use other solutions for video meetings than what their company currently provides. As such, it is no surprise that one in three find it difficult to achieve a return on investment.
Campanini concluded, “IT decision makers need to ensure that the solutions provided to the workforce are as flexible and easy to use as possible, without this, expensive hardware equipment can end up gathering dust. We see customers dramatically increase the return on investments made in expensive video hardware; essentially upcycling equipment to increase productivity and improve collaboration, both internally and externally.”