Velti And Vodafone Portugal launch mobile marketing initiative

Velti, a global provider of mobile marketing and advertising solutions, has signed a strategic three year partnership agreement with Vodafone Portugal to launch a Permission Based Advertising programme. The Vodafone Promo4U service enables subscribing customers to receive high value discounts and exclusive offers from their favourite brands free of charge on their mobile phones.

Velti’s mGage technology platform allows Vodafone Portugal to provide its customers highly relevant and targeted offers delivered through the right channel at the right time and with the exact frequency desired by customers.

The platform’s ability to federate and analyse data from multiple sources, leading to rapid optimisation of a portfolio of offers across numerous segments, gives Vodafone Portugal maximum flexibility to manage and grow the Promo4U programme. By giving customers desirable, high value offers from premium brands received when and how it is most convenient for them, the programme is designed to deepen and strengthen Vodafone’s customer relationships in the mature, highly competitive Portuguese mobile market.

For advertising agencies and premium brands, Promo4U enables the creation of highly targeted campaigns and a tight, data-rich feedback loop.

This new three year partnership was signed on the basis of Velti’s innovative technology platform, mobile marketing strategy, sound media experience and proven ability to help major operators across the globe differentiate themselves and win share even in highly competitive markets.

With 15 million mobile subscribers and nearly 140 mobile lines per 100 residents, Portugal is one of the most densely penetrated markets in the world. The length of this contract demonstrates the faith and value that Vodafone have placed in Velti to strategically manage their customer programmes.

Stephen Upstone, VP of sales and business development for Europe at Velti, said: “we’re extremely excited to begin deployment of our Permission Based Advertising programme to help Vodafone Portugal build even deeper relationships with its customers. We hope that this will be the first of many partnerships with the Vodafone companies.”