Cardmobili, which describes itself as 'consumer loyalty going mobile and social' was awarded the title at PICNIC festival in Amsterdam, and will receive the €100,000 first place prize fund.
Fending off competition from 159 other entrants, Cardmobili won the top prize for its intuitive application that allows consumers and retailers to share the latest coupons and reward vouchers entirely via mobile handsets. Users can also pass on special offers directly to friends from their social networks. Once the app is downloaded, consumers can register all the loyalty cards they carry around in their wallet to receive vouchers and redeem rewards without waiting for a statement or update at the checkout.
The 12-strong team, made up of some of the brightest young software developers in Portugal, is one of enthusiasm and persistence. Having launched Cardmobili in beta last year, the team has worked hard to take the number of retail partners from 200 to 1,500. Already successful in Portugal, North America and elsewhere in Europe, Cardmobili will invest the prize money in marketing to further awareness about the company, and encourage sign ups amongst consumers and retail partners.
Helena Leite, CEO, Cardmobili, said: "It has been such a rewarding experience to be part of the Vodafone Mobile Clicks competition. We've met so many like-minded developers with interesting innovations to share. Being declared the overall winner is an absolute honour. We've worked hard throughout the past two years and will only continue to do so, reinvesting our prize money to make Cardmobili an even better offering for retailers and consumers."
Second place in the competition was awarded to Roulette Cricket, which receives the runner-up prize fund of €50,000.