Vodafone Music launches

Vodafone UK has launched Vodafone Music, a hit back at Apple’s iPhone and a new, simple way to allow customers to discover and buy music anytime and anyplace.

Customers of the operator will now be able to buy and download songs and albums using the new user friendly interface, which has been developed to provide the ultimate mobile experience for music lovers.

With Vodafone Music, customers can preview songs they have never heard before for free, or download their favourite tracks straight to their mobile and immediately play them through the music player on their phone. Already included on selected Vodafone live! handsets, and available to download via Vodafone live! on others, it is fully integrated with the Vodafone live! Music Shop, powered by RealNetworks.

The key to Vodafone Music’s simplicity is its enhanced visual library, which allows users to browse for tracks using the ‘Smart’ search option. Consumers need not waste time inserting the full name of the artist, track or album to find what they are looking for – the search will bring up the options automatically for total ease of use.

The search option also allows customers to try before they buy and listen to free 30 second previews of songs with no obligation to purchase. Users will also be able to search for and purchase album art as well as being able to browse the latest charts for new releases, top downloads and local sales charts.

Singles and albums cost on average £0.99 and £7.99 respectively