Vodafone UK has launched its broadband and home phone services to millions of its customers across the UK. Available at speeds up to 76 Mbps, Vodafone’s nationwide fibre optic, business-grade network reaches exchanges which pass around 22 million premises across the UK.
This launch builds on the success of Vodafone’s fixed broadband services across 12 countries in Europe, where they
are one of the largest providers with more than 11 million subscribers. It also may serve as a boost to their unified
communications offering in the UK business sector.
Jeroen Hoencamp, CEO of Vodafone UK said: “We have had great feedback on our broadband service from the
customers involved in our regional launch. We are really pleased that they are finding the speeds as fast as they
hoped for, while the Vodafone Connect companion app gives them an unprecedented level of control over their
devices. We are looking forward to many other customers taking us up on our great offer and joining us on our
journey to be the UK’s leading providers of entertainment services.”
Cindy Rose, Consumer Director at Vodafone UK said: “We started our broadband journey with an exclusive offer
available only to a few Vodafone customers. We have now extended this to all of our millions of customers as our way
of saying thank you for their loyalty. We know our customers depend on us to stay connected, and now we can
satisfy their needs both at home and on the go.”
Mark Windle, Head of Marketing, OpenCloud commented “Vodafone’s move into the broadband market shows how traditional telecoms operators are seeking out opportunities to horizontally integrate access networks – fixed and wireless. In the broader sense it is mobile, fixed-line and Wi-Fi all coming together to offer complete and cost-effective connectivity packages.
“In doing this, Vodafone will be able to keep their customers connected via their network for much more of the time. BT’s acquisition of EE will help achieve a similar goal, but if all providers are heading that way then differentiation will need to be found in service innovation. After all, the services are really what the subscribers want – access is somewhat of a commodity these days.”