Vodafone UK appoints new consumer director

Srini Gopalan will join Vodafone UK as Consumer Director responsible for the UK’s Consumer Business Unit and its P&L.

Gopalan joins from T Mobile UK where he was chief marketing officer for the last eight months. Prior to this, he was UK managing director of Capital One, part of Capital One Group, one of the top ten credit card issuers in the both the UK and the US.

Previously, he spent the earlier part of his career in India where he worked for Unilever and Accenture, before moving to the UK in 1999 to work for Capital One.

“Srini brings a wealth of knowledge around delivering great value to new and existing customers by driving effective marketing campaigns which increase market share” said Guy Laurence, CEO, Vodafone UK. “His experience in improving business performance in competitive industries will have a positive impact for both our customers and our business.”

Gopalan takes over from Ian Shepherd who decided to leave the business after four years with Vodafone.