Vodafone UK launches its Vodafone Partner Programme

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Vodafone UK is launching its new Vodafone Partner Programme (VPP) to create what it describes as ‘the best customer and partner experience backed by the UK’s best network’. The programme will be managed through Vodafone Partner Services in Didsbury, the former Yes Telecom, with staff in several other locations supporting the programme.

VPP will recognise both the performance and capability of partners of all sizes. The channel partners will be placed in one of three tiers Platinum, Gold or Silver according to their performance. The tiers are based on value, volume and levels of capability within that business. Platinum status is the highest level and partners in this tier will benefit from named contacts in marketing, commercial and account management along with bespoke commercial agreements and other attractive rewards. As partners gain further skills in customer services and sell more products including Unified Communications (UC) they will have the opportunity to move from one tier to another if they reach their set performance goals at the point of review.

According to Vodafone the programme is based on four pillars:

“Performance enablers – ensuring partners receive the right commercial incentives, including commissions and co-investment opportunities.

Dedicated support – offering our partners comprehensive sales and service support, through a dedicated team.

Business development – providing partners with a business development toolkit that includes the very latest propositions, products, lead generation and best network while also sharing Vodafone’s extensive marketing assets: from its multi-million pound advertising campaigns, Formula 1 sponsorship to Vodafone VIP and the new Customer Experience Centre at Vodafone’s HQ in Newbury for Platinum and Gold partners.

Capability – ensuring our partners have the right capabilities to scale up to sell more UC such as One Net, data services and the latest smartphones while taking them through the relevant accreditation processes.”

Peter Kelly, Enterprise Director, Vodafone UK said: “Today marks a key milestone of our journey to deliver a single dedicated partner organisation to build real long-term value for our partners and customers. As we move from an era of mobile connectivity to selling UC services, it is crucial that our channel partners have the right training, skills and capabilities to sell solutions such as One Net to grow their businesses. The Vodafone Partner Programme is a clear demonstration of our commitment to our channel partners and their future growth potential.”