My Nigeria Mobile allows a caller in the UK to call a dedicated mobile phone in Nigeria at significantly reduced call costs. With the purchase of a My Nigeria Mobile starter pack, the recipient of the calls in Nigeria gets a free mobile phone (to receive calls) and the UK customer gets 7-days free calls to the Nigerian mobile phone. The package is priced at £19.99 (including VAT). Customers can also extend the deal by purchasing a recharge pack for an additional £19.99 which provides a further 30-days of call to the Nigerian mobile phone.
Vyke has acquired sole distribution rights for this package in the UK from BLS Wireless.
Mohammad Asif, Chief Executive of Vyke, said: "We are very pleased to be rolling out My Nigeria Mobile in the UK which will be complementary to our existing product lines and which further builds on our relationship with Bonjour and BLS Wireless. We hope that this will be the first of a number of My Country Mobile products to be launched targeting specific countries around the world with this concept in low priced calls.
“The UK has a significant expatriate community, with more than 150,000 Nigerian-born residents according to estimates by the Office of National Statistics in 2009. Targeting these communities head-on with products like My Country Mobile is a huge opportunity for Vyke.”