Westcoast Joins Channel Dragons

Nick Amer Business Development Director  Westcoast Ltd

The Channel Dragons, a team of experts recruited to provide experience and a route to market for mature and upcoming businesses, has announced the addition of Westcoast, distributor of consumer and business technology, to its panel.

The new Dragon is Nick Amer (pictured), Business Development Director. Westcoast. has consistently ranked in the Sunday Times 100 Largest Privately Owned UK Companies and came 10th in a list of the fastest growing private companies in Europe according to Europe 500. It is the #1 distributor for many of its vendors, who include HP, Toshiba and Samsung, and its product range spans across the whole IT, consumable, software and electrical spectrum.

“Westcoast’s ability to sell into a wide variety of customer verticals and broad range of both consumer and business technology makes them an ideal addition to the Dragons,” said Jamie Plumridge, Founder and Managing Director of the Channel Dragons initiative. “Its dynamic and focused approach, highly driven sales teams and existing customer base can help provide a very attractive route to market for new Vendors.”

With a particular focus on wearables, app-cessories, audio/visual and health/fitness categories, Westcoast brings significant distribution potential to some of the most popular emerging technologies.

“Westcoast is delighted to be invited to join the panel of ‘Channel Dragons’ and look forward to the regular vendor pitches,” said new Dragon Nick Amer. “It’s certainly a refreshing way to ensure a faster route into the channel, especially in a market where we are all seeing shorter product life cycles and speed is definitely of the essence. The team at Channel Dragons will be working hard to ensure only the latest and greatest ideas come forward to be presented and we can’t wait to see what they have to offer.”