YOC launches PistonHeads mobile website

Full service mobile marketing agency The YOC Group has announced that the PistonHeads mobile website created for Haymarket Consumer Media is now live. The launch follows a deal that YOC signed in March with Haymarket to create mobile websites for a number of publications including PistonHeads, What Car?, Autocar and Stuff.tv.

PistonHeads.com is one of the world’s biggest and fastest growing online communities in the automotive sector with 2.5 million unique visitors each month.

The mobile website for PistonHeads can be accessed from over 400 handsets. The mobile site automatically recognises the handset used and deploys a bespoke design for each specific mobile. YOC designed and built the site, and will also manage the ad sales and create mobile marketing campaigns to generate awareness to drive traffic.

Sandip Ray, a business director for Haymarket’s motoring brands, said of the launch: “The launch of mobile.pistonheads.com using YOC’s technology and specialist sales resource is the first step for Haymarket toward a robust commercial strategy in the mobile space. This is an important development for us and our advertisers as we deliver a new platform to reach our audiences on the move.”