The partnership allows ZooVision viewers to have the best possible mobile experience when searching for media such as music videos, anime, cartoons, video podcasts, audio podcasts and to stream live video directly to your mobile phone, within the Zoovision portal. Taptu finds the relevant and mobile friendly content fast, which encourages users to return and trust in the ZooVision brand.
Steve Ives, CEO at Taptu, said: “This is an exciting time for Taptu; this is our second partnership announcement in the last six weeks. It's great to see more and more publishers are recognising the value of social search. They see how the proposition delivers a great user experience, which naturally cultivates loyal users.”
Sean Berner, vice president at ZooVision, added: “Our subscribers are always interested in a service that delivers the right results. Taptu understands what’s popular amongst ZooVision users and is purely designed for mobile; this puts it in a perfect position to offer relevant results, fast! Our previous provider didn’t offer this kind of innovative approach so we have replaced them with Taptu.”