Walt Disney will launch its ‘family MVNO’ Disney Mobile in the UK later this year. The service will be targeted at 8-14 year olds and will offer Disney-branded handsets together with restricted calling and Internet access within parameters set by parents. Disney Mobile will use the O2 network on a wholesale basis and will be responsible for all aspects of the service, including product development, distribution, marketing, customer relations, billing and other business operations.
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