‘Get Close To…’ is the first show to be filmed exclusively for and broadcast on mobile handsets. It’s a reality-TV style show featuring exclusive behind-the-scenes access to the Sugababes,
from the makers of Big Brother (Endemol) along with Island Records and O2. The band is shooting a backstage video diary with the Nokia N90 handset; fans can download daily video clips and send video challenges via MMS to the group, which will act on the choicest cuts. The series is available at 50p per instalment until mid-June.