I-play all in with new poker products

I-PLAY will attempt to create a new ‘how to’ video category for the burgeoning mobile poker sector after signing a deal with poker ‘legend’ Daniel Negreanu

The mobile entertainment company will now film over 100 made for mobile clips explaining the fundamentals of Texas Hold’em poker from tournament play and no-limit strategy to tells and bluffs. The footage will be fronted by Negreanu himself and shot at the Venetian Hotel & Resort in Las Vegas.

The move continues I-play’s diversification from its heritage of mobile gaming and its drive to become an all-round entertainment company. Last year, it completed a deal with NBC Universal to ‘mobilise’ key franchise owned by the Hollywood studio. That said, I-play and Negreanu will also develop a next gen poker game – and its ASI will be tested against the champ.

Leighton Webb, I-play’s SVP of content strategy and licensing, said: “We are thrilled to be working with someone as accomplished and well-respected as Daniel. The mobile video signals a ground-breaking new industry first, offering bite sized chunks of entertainment to develop the Texas Hold’em aficionado in us all.”

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