CRM 4.0 is a fantastic tool for managing customer relationships and coordinating customerfacing staff.
On demand CRM has enabled sales teams to transform the way they manage accounts and target new prospects by providing a full picture of the customer landscape. Customer service is improved, new business becomes a much slicker operation, and a salesforce can truly be seen as working effectively.
Microsoft Dynamics CRM 4.0 for mobile makes it possible for remote and mobile workers to have the same access to this vital customer information. Enabling the front line sales team with this data is a killer app, in my view.
The Microsoft solution has major advantages as a mobile application over competitor offerings. The user interface is clear and simple, and has a similar look and feel to other Microsoft solutions. Functions such as auto complete help mobile workers save time when completing entries on the move. CRM 4 now has advanced functionality to allow users to create, find and implement workflows – the lifeblood of CRM. The reporting functionality is also very simple, so non technical users can easily provide detailed information back to the senior team.
The CRM 4 mobile web service is accessible from any web browser enabled mobile device. However, it should be noted that because of the reduced screen size of a mobile, certain fields can be set to display from a mobile. BlackBerry CRM 4 software is also available to enhance the user’s view.