Samsung has announced “the collaboration of its Ultra Music Samsung F300 with Beyoncé world renowned actress and artist”. This means Samsung branding on Beyoncé concert tours “and other co-promotional activities” including product endorsement and exclusive mobile content access. The F300 is a pretty neat phone, of course – a dual-faced handset with phone on one side and music controls on the other – but hopefully Beyoncé knows what she’s doing: Robbie Williams’ career hiccuped almost as soon as he signed his Sony Ericsson tie-in ...
Feature